We believe
watching sport
should be comfortable.

numb bum™ | sports stadium seat pads

Our Story

There is nothing quite like live sport.

The atmosphere. The anticipation. The shared experience of supporting your team alongside thousands of fellow fans. Whether it's a local derby, an international rugby test, or a cup final, being there in person is what makes sport special.

Unfortunately, stadium seats rarely share the same reputation.

As regular supporters attending matches at Murrayfield Stadium in Edinburgh, often in the depths of winter, we knew the feeling all too well. Cold, hard seating can quickly become a distraction from the game itself.

So we set out to create a better solution.

What seemed like a simple idea quickly became an exercise in balancing competing demands. We needed a seat pad that provided genuine warmth and comfort, yet remained lightweight, flexible, durable and easy to carry. It had to perform in all weather conditions, conform to different seating styles, and withstand season after season of use.

Most importantly, it had to enhance the matchday experience without getting in the way of it.

The result is numb bum™ Sports Stadium Seat Pads.

Designed for sports fans who refuse to let cold, uncomfortable seating spoil the occasion, our seat pads provide a warm, cushioned and waterproof barrier between you and the stadium seat beneath.

They are also fully customisable, making them ideal for clubs, sponsors, event organisers and brands looking to engage supporters in a practical and memorable way.

Simple in concept. Refined in execution.

Because watching sport should be about the action on the pitch — not the seat beneath you.